My Creative Mojo

Writing a press release may not sound like the most exciting thing to write. But amped up on creativity it can be loads of fun for the writer and entertaining enough to keep the reader engaged.

Here is the press release I wrote for Dougtionary.com:

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PRESS RELEASE

Dougtionary one year anniversary!

It began on October 18, 2007, when the creative gods challenged Doug “Sideshow” Allen to create and post a new word in his blog every day for the next year. And if the thought of 365 entries made him queasy, 2008 is a leap year, so he needed 366. But never one to back away from a good challenge, Doug launched the “Fake Word Of the Day” blog on Dougtionary.com.

From Abstainus to Zitgeist, Dougtionary takes us on a neological journey coining terms such as the Middle Eastern Bugs Bunny fave, ”Afghanvil,” the amazing drinking stunt, “Heinekenesis,” and the sibling rivalry gem, the fine art of the “hambush”.

Some words come from personal experience. For example, on a recent trip to Ikea, Doug was extremely unprepared. He got lost inside the store, couldn’t find his way out and needed to be rescued from his “retail safari.” Lesson learned, always pack food and a good map.

Not only is it fun to have these words delivered to your email in-box every morning, they also reflect the state of the times: from the recent economic “net worthquake,” to tense and polarizing national politics, where one well known politician used a Dougtionary word in a televised debate (the video is posted in the blog as proof!).

Doug “Sideshow” Allen is a comedy writer with a background in improvisation. He writes and performs sketch comedy, punches jokes for screenwriters and teaches comedy techniques. He has also earned a “green living black-belt” by driving his converted Mercedes powered by vegetable oil.

Doug is available for commentary, speaking, workshop engagements and most happy hours.

Get the Fake Word Of the Day at:

http://dougtionary.com/blog